WE DISRUPT AGENCY

JOIN OUR BRAND NEW PROGRAMME

Transform your Sustainable Brand:

30-day online coaching programme

STARTS 3 MARCH 2025 @ 10AM (UK TIME)

Gain Clarity, Elevate Your Strategy & Drive Profitable Growth

Introducing: Build a Better Brand

A 30-day, step-by-step programme designed to help you master brand positioning, pricing, and strategy

—so you can confidently grow your business.

No more second-guessing your decisions. No more struggling alone.

With expert guidance, live coaching, and a community of like-minded brand owners, we make sure you get it done.

What You’ll Learn Inside the Programme

Brand Clarity & Positioning - Define your unique value and stand out in the market

Pricing & Profitability Strategies - Price your products to maximize revenue and impact

Wholesale & Growth Strategies - Get stocked in the right stores and scale sustainably

Actionable Weekly Tasks - Step-by-step structure so you make real progress

Live Coaching & Support - Get your questions answered in real-time

Accountability & Community - Stay motivated with a network of purpose-driven brand owners

Why This Programme Works

Unlike other courses, we don’t just teach you what to do—we make sure you do it.

🌱 Live coaching to help you implement each step

🌱 Accountability & community so you stay on track

🌱 A clear, structured plan —no more guesswork

Your success is our priority. That’s why our students walk away with a brand that’s stronger, more profitable, and built to last.

TESTIMONIALS

What others are saying

— Ann Sofie H

I'm the typical designer with lots of ideas but no idea how to run a business. Where do you even start and it must be so complicated, right

I'm so glad that Tze Ching convinced me to join Richard and herself in "Build a better brand"!

They are the absolute Dream team and their skills and personalities cater to your every need, making you feel so at ease and empowering you to believe you can do it, followed by the tools to actually do it. They have you covered every step along the process and I can honestly say that I was not the same person at the end as I was at the start.

Can't recommend them highly enough and I look forward to joining them both in the future for more valuable insights, wisdom and support.

MEET THE Lead COACH & MENTOR

Hey, I’m Richard Lue

I am a brand-building expert with 20+ years of experience working with global names like Benetton, Guess, Ralph Lauren, Tommy Hilfiger, and Calvin Klein.

My background is in finance but I live and breathe fashion. That is where my heart is and love supporting innovative brands, trying to make a difference through their work and creativity.

What I am really good at - even if I say so myself:

Brand Positioning Strategy

Wholesale growth Strategy

Strategic Collection Planning

Financial Planning & Forecasting

Fashion Season Planning

MEET THE FOUNDER & MENTOR

Hey, I'm Tze Ching Yeung

I am an entrepreneur, marketing strategist, podcaster and mum with almost 20 years of experience working in the sustainable fashion industry. My mission has always been to support sustainability through all that I do - both privately and professionally, because I believe as an entrepreneur, it is our honour and privilege to be able to do so.

My expertise and services include:

Purpose-driven Business Models

Strategic Marketing

Branding and Communication

Sustainability Coaching & Mentoring

Innovation Launch Strategy

STILL NOT SURE?

Frequently Asked Questions

Have questions about our services? You're in the right place!

Question 1: Who is this programme for?

This programme is suitable for any fashion entrepreneurs who would like to gain more clarity in their strategy and looking to increase their revenue in 2025.

Question 2: How does the programme work?

It is a 30-day programme, consisting of 5 modules. Each Monday, one new module will get released for you to work through in your own time. We will then have a LIVE coaching call each Friday for you to ask questions and share with us what you have been working on that week. We believe having a supportive community and accountability is important.

Question 3: How long are the LIVE coaching sessions?

The coaching sessions are typically 45 mins but depends on how many questions we get, as we aim to answer all your questions each week. You can expect personalized guidance focused on your specific goals and challenges. We will work together to develop actionable strategies, and provide ongoing support to help you stay accountable and motivated throughout your journey.

The sessions will all be recorded and added to your learning portal.

Question 4: How long do I get to keep the course for?

You will have access to the course for as long as we are still running this programme. You will also keep access to the Wholesale Growth Strategy community, so you can keep in touch with your own cohort, as well as future ones.